Mixed Drinks

The latest mixers trends

26-Mar-2019 By Emily Hawkins

The mixers market is rapidly diversifying to match the changing preferences of modern drinkers. Here are some of the trends you should be aware of.

Add spirits into the mix

14-Oct-2014 By Mike Berry

There was a time, not too long ago, that the chances of getting a decent cocktail in a pub were about as likely as Nigel Farage buying a round of Czech lagers for bureaucrats at the European Commission.

Top Tips

5 reasons to sell cocktails at your pub

06-Aug-2014 By Robyn Black

You don’t have to be Tom Cruise to capitalise on the current cocktail craze, but as the trend grows, pubs risk being left behind. Robyn Black offers five good reasons to add mixed drinks to your repertoire.

Pure pourfection with new training scheme

29-Sep-2009

Diamonds, opening a can of corned beef with that special 'key', finding your wife in bed with your best friend… there are only a few things harder...

Summer soft-drink push

25-Jun-2009 By Sonya Hook

Soft drinks giants Coca-Cola and Britvic are ramping up activity to boost sales of long drinks in the on-trade this summer. This July, Coca-Cola...

Mixability focus: Cold temperature, cool serve?

29-Jan-2008

I mean, it's just bloody frozen water after all. How the hell did we end up here? It will remain one of the great mysteries of my professional life...

Mixability: Changing partners

13-Nov-2007

While there are are innovative licensees and managers all over the UK, as well as pub companies that have seen the light when it comes to investing...

Maxxium hits the road with cocktail mix tour

16-Jun-2003

Maxxium UK has embarked on a drinking and driving initiative with a difference in its crusade to raise the standards of mixed drinks in UK pubs and...